Our comprehensive methodology begins with an in-depth audit to identify the current presence of the brand we are about to transform. This process allows us to map out each touchpoint in detail, from physical facilities to printed materials, ensuring we fully understand the scope of its reach. With these insights in hand, we develop sign books that encapsulate our proposals for implementing the new identity.
Once these proposals are reviewed and approved, we enter the production phase, where we meticulously create all the necessary materials for the transition. We then implement these changes at all the locations identified during the audit.
Audit: Conducting a comprehensive audit to identify all instances of the existing brand is essential. This provides a solid foundation for planning and execution, ensuring that no important elements are overlooked.
Sign Books: We present our debranding proposals and the implementation of the new brand. These documents serve as technical and visual guides that facilitate understanding and approval by the client.
Collaboration: We maintain close collaboration throughout the entire process. Open communication and a shared understanding of the objectives ensure that the new identity resonates with the company’s vision and values.
Production: The quality of material production is essential to ensure effective execution. Every produced element must meet high standards to reflect the excellence of the new identity.
Implementation: The implementation phase requires care and attention to detail. Precise execution at all touchpoints contributes to a seamless and coherent transition.
Post-Implementation Report: We generate detailed reports at the end of the process, outlining all changes made. This report serves not only as a reference for the client but also for future evaluations and adjustments.
Understanding the Context: Understanding the specific context of the brand, its industry, and its audience is crucial. This allows us to adapt the rebranding strategy effectively and ensure the new identity is relevant and engaging.
Proactive Change Management: We implement proactive change management strategies to anticipate and address any internal or external resistance. Transparency and effective communication are essential to securing the necessary support during the transition.
Continuous Adaptability: We maintain an adaptable and responsive mindset throughout the process. Adjustments may be required, and the ability to adapt to changing needs ensures that the rebranding is effective.
